We understand that there are times when crises arise without warning. It is during such times that panic can lead to chaos, which can lead to dysfunction within your organization.
In times such as these, your ability to make sound decisions regarding your business may be compromised due to the overwhelming nature of a crisis. That is why our team is readily available to guide you through your specific crisis in a calm and effective manner that will yield the best outcome for your organization. Below you will find our process to dealing with a crisis. In following these four steps, you can rest assured that you and your business will remain stable as the crisis unfolds, while coming out on the other side stronger than before.
PHASE 1 – Assessment
In this phase, our team will work directly with you to understand the specific nature of your crisis. Once we have the details, we will immediately begin to assess and treat the damaged areas of your organization. We will do so by implementing the following procedures and actions:
- working within existing structures of the organization
- assisting in any internal or external investigations
- addressing media issues
- addressing stakeholder operations
- working directly with authorities and any regulatory bodies
- connecting those involved with supports
- streamlining communications both internal and external
- designating a media spokesperson
- retaining legal services
PHASE 2 – Addressing the Crisis
Once we have evaluated the nature and overall effect of your crisis, we will then begin to address the issues. You can count on our team to provide swift and effective action in the following areas:
- navigating the legal system
- dealing with the media
- preparing for flare-ups
- preparing for any scenario that could reactivate or aggravate the situation, including:
- court appearances
- termination of employees
- questions from employees and clients
PHASE 3 – Preparing for the Future
As the dust settles, we will continue to work with you to ensure that similar issues don’t crop up again. We will do this by developing a Risk Management Plan for you and your organization, which will address the following concerns:
- evaluating any vulnerable areas within the organization
- addressing ways to prevent similar situations in the future
- reviewing policies and procedures
- implementing policies and trainings to mitigate and prevent future issues
PHASE 4 – Changing the Narrative
While dealing with a crisis and working to prevent further crises from occurring can be considered a success, our team doesn’t stop there. The last phase of our Crisis Management plan is to ensure that your organization doesn’t suffer any unnecessary consequences from the ramifications of the crisis. We do this by working to change the narrative within all aspects of your organization, both internal and external. In addressing the following areas, we can transform this issue into one that shows leadership and diligence.
- evaluating any PR initiatives
- addressing community, stakeholder, and employee relations
- turning a negative experience into one that shows leadership within your organization
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Lucentem Strategy has the tools and experience to help you navigate the storm.
Whether you are currently in the midst of a crisis or are looking to take proactive steps to prevent unwanted situations from arising in the future, let’s talk about ways we can proactively keep your reputation and business out of the headlines.
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